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Bruce Berkow: Details – Madrid 1967
July 27 – August 16, 2023 (Project Room)
Original image
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Click on the thumbnail to view the image. Click on the image for a larger view and information.

Artist statement

Bruce Berkow: Details – Madrid 1967

The original photograph, from 1967, is of Calle de la Concepción Jerónima, not far from Puerta del Sol in central Madrid.


The first week I was in Madrid, as I was pleasantly lost in the meandering streets of an old city, I stumbled upon a little old guitar shop. On a whim (I did not know how to play the guitar) I purchased their second cheapest guitar, and then somehow found my way back to my room. I later wandered the streets again, looking for that guitar shop, but was unable to find it, as if it had all been a dream - - except that I had the guitar. My room was temporary (I was staying for a year) so I answered an ad in the newspaper, moved to a different part of the City, and forgot all about the little shop. Two months after moving, standing on the balcony, I noticed there was something strangely familiar about the view below: on the street, directly across from my apartment, was the shop where I had bought the guitar - - José Ramirez Guitars.


So here I present for your consideration, a view of the street where I lived and some of the many details of that view.


Bruce Berkow is a photographer who was born and raised in New York City. He works in both black and white and color, both film and digital, documenting the world around him. He has had photographs in several solo shows as well as more than two hundred group exhibitions in eleven US states and eight countries, including Athens, Budapest, Crete, Rome, Barcelona, Glasgow, and Berlin.


His self-published artist’s book “Alstromeria” is in the Indie Photo Book Library which is now housed at the Beinecke Rare Book & Manuscript Library at Yale University.  He has also self-published ( "Street Views" and "Details: Madrid 1967".

To find out more about Bruce Berkow, click here:


Please return in a few days to read the critical reviews about the exhibition and to view and order the exhibition catalogue.

This exhibition was supported by the Local Government of Ferencváros District (Budapest Főváros IX. Kerület Ferencváros Önkormányzata).

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